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Social media marketing is the use of social media platforms and websites to promote a product or service. Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers.

Facebook marketing is a platform that offers a variety of highly targeted paid advertisements and organic posts, allowing brands to put their products and services in front of the massive audience. Over the last decade, Facebook has shifted from the most prominent social medium on the internet into one of the biggest marketplaces.

Why is Facebook good for marketing?

• Has global coverage
• Offers highly targeted paid ads
• Makes organic reach possible
• Allows integrations with other marketing channels

  Formats of Facebook Marketing

  • Video ad
  • Image ads
  • Carousel ads
  • Collection ad
  • Slideshow ads
  • Lead generation ads

Instagram can also help you grow your brand awareness and introduce new products. 80% of Instagram users have made a purchase based on something they discovered on the platform. Instagram allows you to promote your brand and product in a friendly, authentic way without hard selling to your customers.

Google Ads is an online advertising platform developed by Google, where advertisers bid to display brief advertisements, service offerings, product listings, or videos to web users. It can place ads both in the results of search engines like Google Search and on non-search websites, mobile apps, and videos.

SEO

Search engine optimization is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. SEO targets unpaid traffic rather than direct traffic or paid traffic.

Web design encompasses many different skills and disciplines in the production and maintenance of websites. The different areas of web design include web graphic design; user interface design; authoring, including standardised code and proprietary software; user experience design; and search engine optimization.

Mobile app development is a process for building mobile applications that run on mobile devices. These applications can either be pre-installed or downloaded and installed by the user later. They use the network capabilities of the device to work computing resources remotely.  Hence, the mobile app development process requires creating software that can be installed on the device, and enabling backend services for data access through APIs, and testing the application on target devices.

To develop scalable mobile apps, you also need to consider screen sizes, hardware requirements, and many other aspects of the app development process. With an increasing number of jobs in the mobile app development industry, it is essential that the process is well defined and understood by entrepreneurs, startups, and especially developers.